Affiliate marketing is one of the most popular marketing tactics for businesses. It’s not surprising when you look at the many benefits that affiliate marketing has to offer. Some of the top benefits include:
- A strong return on investment for your business
- An expanded customer base
- Increased credibility
- More website traffic
If you want to learn more about these great benefits to affiliate partnerships, keep reading! We’d love to help you decide if an affiliate partnership is right for your small business.
You’ll See a Strong ROI
Affiliate marketing is popular because it works. It incentivizes your partners to drive traffic to your site because your affiliates make money based on commission. No matter what kind of business you are operating, your revenue will probably benefit from an affiliate partnership.
An affiliate partnership is a smart investment because it targets the consumer’s desire for convenience. Consumers like using affiliate links because they’re easy. It only takes a few seconds for a customer to go to an external site. The ease of using affiliate links is key in an era where consumers do most of their shopping online.
You’ll Bring in Brand-New Customers
When you have an affiliate partner, you’re instantly broadening your audience. You have potential customers who may have never looked twice at your website if it weren’t for the partnership. If they end up loving your product or services, you’ll have gained a whole lot of new loyal customers.
If you know there’s a specific demographic that your business has been missing, affiliate marketing is a great way to extend your reach. You can find a business that has been targeting the audience you want. Then, not only will you gain new customers, but you’ll also gain a whole new demographic of customers.
You’ll Look More Credible
You might think that you need to be a well-established business to start an affiliate partnership. But an affiliate partnership is actually a great avenue for you to become more established. It makes your business look more credible. No matter what size of business you have, digital marketing is always the place you should be investing the most. And affiliate partnerships are the perfect way to market on the internet!
Affiliate marketing puts you well on your way to being a business with a solid reputation. Another business is recommending your business. They believe in what you do or they wouldn’t be recommending that their own customers check you out. In the business world, that’s important.
Don’t underestimate the value of the partnership part of affiliate marketing. Forming an affiliate partnership expands your business network. Choosing a business that has experience with affiliate marketing is even better. You can be more confident that the campaign will be successful and that you’ll see a strong return on investment.
You’ll Experience Increased Website Traffic
Affiliate marketing drives customers to your site and increases your conversation rate. Although an affiliate partnership on its own will not help your website’s rank, increased web traffic does boost your website’s ranking. Thus, you’ll actually be getting increased website traffic two ways. You get the added traffic from those who are being directed to your website through an affiliate link. AND you get even more visitors from your site ranking better following the increased traffic.
Using affiliate marketing is a fairly inexpensive and low-risk way to yield great rewards for your business. Unlike some other forms of marketing, you’ll see a strong return on your investment in affiliate marketing. You’ll be able to reach even more people, which means new loyal customers and more revenue. Another business partnering with you will make you look more credible and established. Affiliate marketing is also a great way to increase traffic to your site!
I may receive affiliate compensation for content links in this article at no cost to you. With that said, my biggest thrills in life doesn’t come from money but, rather when I’m lucky enough to meet someone new and share with them knowledge that may improve or even change their life.
Explore your options and consider partnering with the following affiliate platforms:
1. ShareASale
ShareASale is an affiliate marketing network based in the River North neighborhood in Chicago, IL USA. The company services two customer sets in affiliate marketing: the affiliate and the merchant.
Affiliates use ShareASale to find products to promote and earn commission for referrals on those products. Affiliates use their own website, blogs, social media, PPC campaigns, SEO campaigns, RSS and email, as well as a number of other means.
Merchants use ShareASale to implement, track, and manage their affiliate program.
The platform was founded in 2000 by Brian Littleton, and to date has over 3,900 merchant programs hosted on its network platform. ShareASale primarily targets small and mid-size merchants. The company is among the largest U.S. affiliate networks in terms of number of advertisers who are using an affiliate network to manage their affiliate program. ShareASale has over 700,000 affiliates and more than 86% of affiliates say they are a member of the network.
2. ClickBank
ClickBank sells lifestyle products that are created by passionate entrepreneurs. ClickBank’s products give inspiration and instruction on topics ranging from training the family dog and paleo cooking recipes to workouts to become a better surfer. With each click and every sale, their products improve the lives of customers around the world.
Inspired to help consumers locate products, ClickBank was founded in 1998 in a garage in San Diego, California. During those days, the founders would sit in a circle on the floor to manually stuff envelopes with sales payout checks. They so rarely received a phone call that they would decide who was next to answer the phone by pointing to each other and calling out “You’re it!”.
Since those early startup days, ClickBank has grown to be a top 100 internet retailer and leader in digital e-commerce, driving over $3 billion in sales, improving the lives of over 200 million customers and working with more than 6 million entrepreneurs in 190 countries around the world.
ClickBank’s multi-lingual customer service team now receives over 2,000 calls each day – no “You’re it!” required. The company has offices in Boise, Idaho, Broomfield, and Colorado.
3. 12 Minute Affiliate
The 12 Minute Affiliate program is perfect for individuals who are new to affiliate marketing.
You can work from anywhere. No office needed! You only need 3 things to get results with 12 Minute Affiliate:
1. A Desktop or Laptop computer
2. An internet connection
Conclusion
Affiliate marketing matters for businesses of all sizes. If you want to find out other ways you can increase your business, visit NegotiumConcepts.com. My business consulting firm would be happy to give you valuable advice on entrepreneurship and make sure your business succeeds! We help motivated entrepreneurs discover, launch, and scale businesses digitally. For a complete list of entrepreneurial resources, visit Entrepreneurial-Resources.com.