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Content Marketing

How Do I Fund My New Business?

How do I fund my new business? Do you have the cash you need to get your business off the ground? Some startup companies require a lot of cash, while others can operate on a low budget. No matter how much money you need, there are plenty of ways you can acquire funds to get your business up and running! Some of these include: Self-funding SBA guaranteed loans SBA investment program Venture capital Crowdfunding Financial… Read More »How Do I Fund My New Business?

Retail Store Front

Choosing a Location for Your Retail Business: Pros and Cons of Brick and Mortar vs. Online Retail By Emerson De Oliveira, business.com writer

Online shops are great, but there are also plenty of reasons to choose a brick-and-mortar store. The internet has forever changed the way we shop. Many people turn to online shopping whether they’re buying clothing, groceries, or anything else they want or need. But is online always the way to go? Here are the pros and cons of Brick-and-Mortar Vs. Online Retail. If you’re about to open a retail business, you should make this decision… Read More »Choosing a Location for Your Retail Business: Pros and Cons of Brick and Mortar vs. Online Retail By Emerson De Oliveira, business.com writer

DIY CEO: How Tracy Freese Built a Global Commercial Writing Agency from the Ground Up

Most entrepreneurs claim to have an “aha!” moment that serves as the catalyst for starting their own business. For me, that moment occurred on a plane in 2012 while I was returning home from a work conference in Vegas. An idea hit me for a financial app, and the idea excited me so much that I spent three hours furiously pouring the concept onto Delta stationary. I didn’t know how it would pan out, but… Read More »DIY CEO: How Tracy Freese Built a Global Commercial Writing Agency from the Ground Up

Competitive Analysis

Why Should Aspiring Business Owners Understand and Leverage Market Research and Competitive Analysis?

So, you want to start a business? Although the right resources and passion will go far, you must employ competitive analysis techniques before you can launch! Not sure how to carry this out? Read on! There are many ways to conduct the kind of market research and competitive analysis that’s necessary to succeed as a business. These include: Forming focus groups Distributing surveys and questionnaires Making observations Conducting in-depth interviews The process of gathering data… Read More »Why Should Aspiring Business Owners Understand and Leverage Market Research and Competitive Analysis?