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Business Structure

Choosing the Best Business Structure for Your Needs

There’s more than one type of business out there! While that may sound like an obvious statement, some entrepreneurs don’t think about this ahead of time. When starting your own business, you’ll need to decide how to structure your business. The right structure will benefit you, while the wrong one could make things difficult later on. There’s no one-size-fits-all in the world of business structures. The type of business you’re making and your overall objectives… Read More »Choosing the Best Business Structure for Your Needs

How Do I Fund My New Business?

How do I fund my new business? Do you have the cash you need to get your business off the ground? Some startup companies require a lot of cash, while others can operate on a low budget. No matter how much money you need, there are plenty of ways you can acquire funds to get your business up and running! Some of these include: Self-funding SBA guaranteed loans SBA investment program Venture capital Crowdfunding Financial… Read More »How Do I Fund My New Business?

DIY CEO: How Tracy Freese Built a Global Commercial Writing Agency from the Ground Up

Most entrepreneurs claim to have an “aha!” moment that serves as the catalyst for starting their own business. For me, that moment occurred on a plane in 2012 while I was returning home from a work conference in Vegas. An idea hit me for a financial app, and the idea excited me so much that I spent three hours furiously pouring the concept onto Delta stationary. I didn’t know how it would pan out, but… Read More »DIY CEO: How Tracy Freese Built a Global Commercial Writing Agency from the Ground Up

Coronavirus 2020

Coronavirus: How is It Disrupting the U.S. Economy?

If you’ve watched the news at all in 2020, you’re probably at least a little concerned about the coronavirus. The first case of the virus was in Wuhan, China. Since then, it’s spread to many countries, including the United States. For most people, the main thing they’re concerned about is catching the virus. But even if the virus never enters your state, you still might feel the ripple effect of the virus in another major… Read More »Coronavirus: How is It Disrupting the U.S. Economy?

Competitive Analysis

Why Should Aspiring Business Owners Understand and Leverage Market Research and Competitive Analysis?

So, you want to start a business? Although the right resources and passion will go far, you must employ competitive analysis techniques before you can launch! Not sure how to carry this out? Read on! There are many ways to conduct the kind of market research and competitive analysis that’s necessary to succeed as a business. These include: Forming focus groups Distributing surveys and questionnaires Making observations Conducting in-depth interviews The process of gathering data… Read More »Why Should Aspiring Business Owners Understand and Leverage Market Research and Competitive Analysis?

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HOW WILL MY BUSINESS BENEFIT FROM AFFILIATE PARTNERSHIPS?

Affiliate marketing is one of the most popular marketing tactics for businesses. It’s not surprising when you look at the many benefits that affiliate marketing has to offer. Some of the top benefits include: A strong return on investment for your business An expanded customer base Increased credibility More website traffic If you want to learn more about these great benefits to affiliate partnerships, keep reading! We’d love to help you decide if an affiliate… Read More »HOW WILL MY BUSINESS BENEFIT FROM AFFILIATE PARTNERSHIPS?

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5 ELEMENTS OF A MARKETING PLAN YOU SHOULD UNDERSTAND NOW TO ENERGIZE YOUR BUSINESS

Building a business from the ground up during turbulent times is no walk in the park. As an entrepreneur you are focused and efficient with your planning. You work smart and hard in building a brand. Most importantly, as a business owner, producing results is the ultimate goal. Here are 5 elements of a marketing plan you should understand now to energize your business. Why Have a Plan? An effective marketing plan helps your company… Read More »5 ELEMENTS OF A MARKETING PLAN YOU SHOULD UNDERSTAND NOW TO ENERGIZE YOUR BUSINESS